Contextual Advertising Markets, 2026: Focus on Consumer Goods, Retail and Restaurants;  IT & Telecom;  BFSI;  Media and entertainment;  Travel, Transportation;  Health care;  and academia and government

Contextual Advertising Markets, 2026: Focus on Consumer Goods, Retail and Restaurants; IT & Telecom; BFSI; Media and entertainment; Travel, Transportation; Health care; and academia and government

DUBLIN, May 13, 2022–(BUSINESS WIRE)–The “Contextual Advertising – Global Market Trajectory and Analysis” report has been added to from ResearchAndMarkets.com offer.

Global contextual advertising market to reach $335.1 billion by 2026

The global contextual advertising market, estimated at US$157.4 billion in 2020, is expected to reach a revised size of US$335.1 billion by 2026, growing at a CAGR of 13.3% over the period of analysis.

Activity-based advertising, one of the segments analyzed in the report, is expected to grow at a CAGR of 14.2% to reach US$195 billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and the induced economic crisis, the growth of the location-based advertising segment is readjusted to a revised CAGR of 12.8% for the next 7-year period. This segment currently represents a 40.6% share of the global contextual advertising market.

The US market is estimated at $57.1 billion in 2021, while China is expected to reach $45.4 billion by 2026

The contextual advertising market in the United States is estimated to be worth US$57.1 billion in 2021. The country currently accounts for a 32.76% share of the global market. China, the world’s second largest economy, is expected to reach an estimated market size of US$45.4 billion in 2026 growing at a CAGR of 16.3% over the analysis period.

Other noteworthy geographic markets include Japan and Canada, each forecasting growth of 11.3% and 11.8% respectively over the analysis period. In Europe, Germany is expected to grow at a CAGR of approximately 12.4%, while the rest of the European market (as defined in the study) will reach US$52.1 billion by the end of the forecast period. ‘analysis.

The market is expected to witness encouraging growth supported by marketers who are investing heavily in the development of new products; increase in the number of social media users in many developed and developing countries; and the growing trend of mobile advertising.

Other key factors responsible for driving growth include increased adoption of artificial intelligence and big data analytics in digital marketing; increase in the number and use of smartphones; as well as personalized global marketing strategies. Further, the use and integration of augmented reality and virtual reality with regards to digital customer engagement is expected to offer immense growth opportunities, while also ensuring rapid market growth in the future. close.

Mobile devices, on a deployment basis, are likely to represent the largest market size. Mobile advertising is one of the major advancements that attract customers to a specific product, service or brand. The growth of mobile advertising is expected to support the overall growth of the global contextual advertising market in the near future.

Publishers use smart ways to use contextual data tools; thereby gaining more control over their contextual advertising revenue as the focus shifts away from data-rich, third-party based audience targeting.

Contextual ad targeting involves advertisements that are displayed to people based on the environment in which the content is played. This is becoming increasingly nuanced as brand safety requires more specific technology tools in their classification of a page that goes beyond low key keywords.

Publishers build their contextual advertising tools and integrate them with first-party data segments. Publishers associate contextual data with existing proprietary data identifiers that include email addresses or CRM records; develop duplicate audience segments for unknown audience purposes.

Main topics covered:

I. METHODOLOGY

II. ABSTRACT

1. MARKET OVERVIEW

  • The COVID-19 pandemic is changing the advertising landscape

  • The contextual advertising market and the impact of the pandemic

  • CCPA Will Bring Major Changes to California’s Digital Advertising Landscape

  • The impact of COVID-19 on the advertising industry affects investments in AI

  • Impact of COVID-19 on global ad spend on digital media: 2021

  • Advertising: Essential for the survival and existence of the company/brand

  • An introduction to contextual advertising

  • Contextual advertising: the many advantages

  • Advantages and disadvantages of behavioral and contextual targeting strategies

  • Global Market Outlook and Prospects

  • Contextual advertising, the best bet for advertisers amid the pandemic

  • Supercharged contextual advertising drives revenue growth for publishers

  • Many possibilities for AI in digital marketing

  • Main drivers of growth

  • Restrictions on Location Data Collection for Cost Marketers

  • Willingness of consumers to share their location and personal data

  • Analysis by type

  • Global Contextual Advertising Market by Type (2021 & 2027): Revenue Percentage Breakdown of Activity-Based Advertising, Location-Based Advertising, and Other Types

  • Analysis by vertical: consumer goods, retail and restaurants dominate the market

  • Global Contextual Advertising Market by Industry (2021 & 2027): Percentage Breakdown of Consumer Goods, Retail, and Restaurant Revenues; IT & Telecom; BFSI; Media and entertainment; Travel, transportation and automobiles; Health care; and academia and government

  • Regional analysis

  • Global Contextual Advertising Market: Revenue Percentage Breakdown of Developed and Developing Regions for Years 2021 and 2027

  • Competitive scenario

  • Recent market activity

  • Global Ad Network Technology Competitor Market Share Scenario (%): 2021E

  • Contextual advertising – Percentage of market share of the main global competitors in 2022 (E)

  • Competitive Market Presence – Strong/Active/Niche/Trivial for Gamers Worldwide in 2022 (E)

2. FOCUS ON SELECT PLAYERS (Total 152 Featured)

3. MARKET TRENDS AND DRIVERS

  • Growing Internet Use Expands Contextual Advertising Opportunities

  • Internet penetration rate in the world (in %) by geographical region: February 2021

  • Growing Importance of Digital Advertising Drives Growth

  • Digital content consumption patterns support revenue growth

  • Millennials emerge as a key demographic

  • Contextual advertising: an overview of key trends impacting market direction

  • Strict data privacy regulations boost contextual targeting

  • Phasing out cookies diverts attention to contextual advertising

  • Contextual advertising and personalization are evolving into critical aspects in developing a comprehensive advertising campaign strategy

  • Advances in AI and ML to empower real-time contextual targeting

  • Widespread adoption of web-enabled mobile devices is driving the market outlook

  • Mobile Advertising Trends Accelerating Contextual Advertising Market Growth

  • 5G to further improve mobile ad spend

  • A large social media user base presents lucrative opportunities

  • The growing importance of location-based advertising bodes well

  • Growing reliance on first-party data for people-based targeting improves opportunities

4. GLOBAL MARKET OUTLOOK

III. REGIONAL MARKET ANALYSIS

IV. COMPETITION

For more information about this report visit https://www.researchandmarkets.com/r/h2rrkr

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220513005357/en/

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