12 personal finance influencers to follow in 2022

12 personal finance influencers to follow in 2022

Personal finance influencers can inspire, empower and encourage millions of people around the world to take control of their finances.

Bankrate has spotlighted a few social media influencers and other content creators as part of its inaugural Social Honors awards to help amplify voices talking about money in new ways. Along with these awards, we’ve picked out 12 of the top personal finance influencers you should follow in 2022.

1. Delyanne Barros, @DelyanneTheMoneyCoach

Delyanne Barros is a former employment lawyer turned self-made millionaire on a mission to teach investors how to “kill the stock market.”

It wasn’t until the age of 37 that Barros discovered the power of long-term investing, and while she often expresses that she wished she had started earlier, she also stresses that it’s not it’s never too late.

Barros is part of the FIRE (financial independence, early retirement) movement and now plans to retire at 45. She attributes her success to being consistent with her investment goals and authentically documents her journey and practical advice on her social media.

Bankrate named Delyanne Barros 2022 Top Personal Finance Influencer in our inaugural Social Honors awards.

2. Dasha Kennedy, @TheBrokeBlackGirl

Dasha Kennedy is a financial activist who is committed to helping women be their own financial advocates. For her, that means showing women how they can become financially independent.

It was her own past financial struggles that inspired her to share her journey, and through them she has been able to help thousands of other women get their finances back on track.

When you visit Kennedy’s social media accounts, you won’t find the traditional tips. Instead, you’ll get much more realistic and relevant advice based on his personal experience. For example, common conversations on his feed include how to set financial boundaries, how to talk about money with kids, and how to develop good money habits.

Bankrate has named Dasha Kennedy 2022 Best Financial Activist Account in our inaugural Social Honor Awards.

3.Humphrey Yang, @HumphreyTalks

Humphrey Yang is a personal finance video creator who has a knack for breaking down complex topics, like taxes and investing, in a way that makes it easy for everyone to understand.

When you visit Yang’s social media, you’ll find that his content is strictly educational and focuses on explaining financial concepts you may not know much about in a way that’s both digestible and entertaining. .

4. PariiBafna, @PariiBafna

  • Follow Bafna on TikTok and YouTube
  • Areas of Expertise: Personal Finance

Parii Bafna considers herself an information synthesizer and curator who hopes her content will leave subscribers feeling both educated and entertained.

When the COVID-19 pandemic started, Bafna was a senior in high school, and like many of us, she found herself down an internet rabbit hole. Its objective: financial education.

She realized that much of what we are taught drives consumers to make decisions that primarily benefit big business. Since then, Bafna has been committed to learning and research, and dedicated to sharing what she has discovered with others primarily through TikTok.

5. Haley Sacks, @MrsDowJones

Haley Sacks is a self-proclaimed “financial pop star” who uses her financial expertise and pop culture pulse to help teach people how to take control of their finances.

Whether it’s comparing a Roth IRA to a boyfriend or using a trending meme to describe the stock market, it’s safe to say that if you thought personal finance was boring, Sacks will make you think otherwise. . Even better, its shareable content will help you start the conversation about money with friends and make you laugh too.

6. Jeremy Schneider, @PersonalFinanceClub

Jeremy Schneider, founder of @PersonalFinanceClub, is a pro at demystifying investing.

Schneider is like the kid in the class who always got the best grades.

If you’re looking to boost your Investing 101 rating, then Schneider is your man, thanks to his easy-to-digest infographics. Not only will these infographics help you understand the value of investing, but they will also show you how and where to start.

7. Bern, @HeyBerna

Berna is a self-proclaimed financial hype woman who hopes everyone – regardless of background – will feel like they belong in the larger conversation about money.

After noticing that the personal finance community was not very representative of people like her, she decided to be that person for others.

Berna does a fantastic job of breaking down complex topics in a way that’s easy to understand and relate to. She is also the host of the Money Please podcast, where she discusses important financial topics with expert guests.

8. Jose Rafael Hernandez, @TheJoseRafaelHernandez

  • Follow Hernandez on Instagram
  • Areas of expertise: Investment

Jose Rafael Hernandez is a former wealth manager turned financial educator and consultant whose content focuses on teaching his followers how to build a strong financial foundation and start investing.

Hernandez grew up as an immigrant in a low-income household. So when he was surrounded by rich people as a financial advisor as a young adult, it opened his eyes to the importance of a good financial education and the opportunities it can provide.

It was ultimately this experience that inspired Hernandez to launch her own social media brand and start a financial education business.

9. John Eringman, @JohnEFinance

John Eringman is a personal finance creator whose goal is to provide his followers with the knowledge and resources to make more informed financial decisions.

Eringman majored in finance in college where he learned accounting and business finance, but never learned about important wealth-building topics like investing, budgeting, or how to manage. saving for retirement, which ultimately inspired Eringman to delve into these topics and share his knowledge with others.

While everyone has a different starting point, Eringman hopes his content shows others that anyone can achieve financial independence.

10. Anjie and RJ Muhammad, @RichByIntention

  • Follow the Muhammads on Instagram
  • Areas of expertise: Wealth building as a couple

Anjie and RJ Muhammad are money experts whose content aims to teach people how to build wealth.

Before the couple got married, they knew that money disputes were one of the main causes of divorce. It didn’t suit them. They didn’t want their finances to be a burden on their marriage, so they decided to take action.

Together, the Muhammads have paid off $123,000 in student debt and are now helping others achieve their financial goals so finances aren’t a stress on their relationships either.

11. @ForBetterOrWorth

  • Follow @ForBetterWorth on Instagram
  • Areas of expertise: Investing and building a generational heritage

Personal finance content creator, the person behind @ForBetterWorth is simply called “C”. His content focuses primarily on investing and building generational wealth by documenting his family’s journey.

As you browse @ForBetterOrWorth’s page, you’ll find a mix of memes, personal stories, and updates on net worth progress. By sharing his personal experiences, he shows his followers the steps his family took to become debt-free millionaires and how they are building generational wealth.

12. Steve, @CallToLeap

Steve is a former math professor whose own financial struggles led him to become a wealth management coach.

Steve’s goal is to help his subscribers achieve financial freedom by enabling them to improve their financial literacy through his educational content. His content primarily focuses on the power of investing, but he’s also good at touching on other important topics, like inflation, that affect our portfolios.

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